A Little Creativity and Effort Reaps Huge Rewards in Positive Promotion for Pagosa Springs
In 2009 Phil Koeghan did a bike ride across the country and Pagosa Springs happened to be one of his stops along the way. Jennifer Green of the Town Tourism Committee and I, along with others jumped at the chance we might impress Phil. Jennifer and I did spree mail for a few days and came up with the idea to mimic Phil’s television show, The Amazing Race. We watched the show and gleaned a few key elements that Phil uses to interact with the show’s contestants. We set up the process to put Phil in those same elements, just for fun. He would feel like a contestant on his own show! Jennifer asked the show’s producers for an envelope Phil uses on the show for contestants instructions and she arranged for an event at the Springs Resort. The event turned out to be a live interview on a popular nationwide afternoon TV talk show. It was broadcast from the hot springs pools. We also set up an event at the summit of Wolf Creek Pass shown below along with several other Amazing Race like activities.
It was a lot of fun and helped win Pagosa more positive promotion and goodwill than we could have imagined, and, it continues. Most recently, a page in People Magazine shows Phil’s top 10 favorite locations and Pagosa is still on his list.
The following information is from several articles posted on this website.
At the summit of Wolf Creek Pass Jennifer Green of the Town Tourism Committee and yours truly, Norm Vance, mimic Phil’s Amazing Race Show. The show has local people greet the contestants. Jennifer and I cooked up several other facets of his show to put him through and I think it blew his mind. It was certainly unique for a “pit stop”. Jennifer presented a check for Muscular Dystrophy. I didn’t know how prophetic it was at the time, but my lines to say were, “Phil, this is the high point of your trip. You are always welcome in Pagosa Country.” It was, in fact, the highest elevation he would climb to and we evidently also became the high point in his heart. We won his favorite stop! He has, on occasion, given Pagosa excellent promotion via his positive statements. You just can’t buy this kind of good mojo!
Phil once did an interview with CNN and listed Pagosa Springs as the 4th favorite place he has visited. Considering the plethora of places he goes doing the “Amazing Race” CBS show, that is saying a lot about his love for Pagosa. In the January 22nd issue of People Magazine Phil list Pagosa as now his eighth favorite place. Any promotion like this in a large publication it worth more that gold.
“It gave me a curiosity in meeting people, interesting people, and that ultimately has determined how I’ve traveled, because what I’ve realized is, it doesn’t matter where you go in the world, it doesn’t matter where you are but who you’re there with,” Keoghan said.
Keoghan came across Pagosa Springs, a town known for its “healing waters” and natural hot springs, during a cross-country road trip to raise money for multiple sclerosis research and aid. “I realized just how generous Americans are in general, and it’s amazing how people who have very little are willing to reach into their pocket and share what they have.
“Pagosa Springs was my favorite pit stop during my ride across America. I always say that places are about people, and that is certainly true of Pagosa Springs.”
The following video is coverage from Phil’s 2009 trip through Pagosa Springs, CO. Phil road across the United States to raise money and awareness about Multiple Sclerosis.