International Tourism Update
International Tourism Program Updates
September is always a busy season for the international team. Our state is beautiful in the fall so international FAM trips abound, new flights are on our doorstep, tourism numbers and research are ahead, as well as planning for future endeavors like IPW 2018 in Denver.
Finally, the first of six new flights has arrived! In addition to enjoying the service on Norwegian, we brought in a group of British journalists who flew the nonstop flight to Denver for the first time, accompanied by Sarah Barnett from CTO-United Kingdom and Natalie Wilson from Norwegian. In conjunction with Denver International Airport and VISIT DENVER, the Colorado Tourism Office joined an evening VIP event, media event, travel agent trainings at Flight Centre and various other sales calls. Overall it was a great trip to London, and the journalists enjoyed themselves immensely in Colorado. We look forward to reading the great articles that will surely come from this trip.
This has been a very busy fall for Colorado and all of our destinations, hosting the incoming international FAM trips. In this fiscal year, we have hosted three FAMs in July, three in August and nine in September, and plan to host 10 more in October. Thirteen of those are individual media, nine are group trade or media FAMs, two are sponsored by Brand USA (including a mega-RV FAM from Germany) and one was supported by our destination partners. Thank you to all of you who make these FAMs possible. It has been a busy season — Colorado is becoming a very popular destination for international tourists.
Data & Research
The CTO is awaiting the latest international visitor and spending data, which we will have ready in time for the Governor’s Tourism Conference, Oct. 25–27, 2017. Tourism Economics will provide the 2016 data, as well as break down our data by seasonality for the first time. Additionally, our Destination Analysts surveys are launching in 12 markets, which will give us more data on why our international tourists are motivated to come to Colorado, what they partake in while they are here and what time of year they are interested in visiting. We look forward to receiving this data, which will allow us to take a more targeted approach to our international visitors.