Tapping Social Media for Tourism
We’re excited to share with you a new program we are launching exclusively for our partners. Visitors and local residents are capturing their Colorado experiences through thousands of visuals at local venues and events every day. These are shared on social networks and are proven to have significant impact on a traveler’s choice of destination. Having access to these influential visuals creates a huge opportunity for marketers to tap into this authentic and relevant content. The challenge is that there is so much of it and finding the gems inside the vast collection can be time consuming and daunting. We have teamed up with CrowdRiff, the leading visual marketing platform for travel and tourism brands, to give CTO partners the ability to tap into this rich visual content and CrowdRiff’s deep expertise in visual marketing , enabling you to use both to attract and engage visitors.
Benefits of the CrowdRiff CTO Co-op program are many, and include:
● The ability to search and acquire rights to the best visuals that visitors are sharing of your destination, for use on your website, and other marketing channels
● Shared learning on how to apply visual marketing strategies to increase visitor consideration for visiting your destination
● The ability to curate visuals to share with CTO’s marketing team for inclusion in Visit Colorado marketing promotions, including the Visit Colorado website, print visitor guides, physical displays and media outreach
● An annual subscription to CrowdRiff at a significantly discounted rate (or an upgrade for existing partners)