That’s Soooo Colorado!
By Cathy Ritter
Colorado Tourism Connection
This month’s cover of 5280 magazine poses the question: “How Colorado Are You?” And that’s just one example of how I’ve seen our spectacular, rectangular patch of earth described as a state of being. As in, “That’s so Colorado.”
Indeed, it’s a good time in history — when even companies like Lyft have opportunities for heroism — to be Colorado. We’re so fortunate to be part of a place that is a beacon of light for self-determination, for a future filled with possibility.
My job sometimes gives me opportunities to meet with delegations from other countries wanting to learn more about the magic that makes our state tick.
Following one such recent encounter, the couple who translated from Portuguese to English and back again shared with huge smiles how much they appreciated the warmth of the locals in their new home of Boulder.
“Everyone is so friendly,” the woman emphasized. At her newfound grocery store, for example, the clerk wouldn’t even hand over her bag of items until she provided a more sincere response to the clerk’s question of “How are you?”
As friendly as we are, it’s no secret that many Coloradans would prefer to keep our magnificent state to themselves. I’ve heard many a declamation against the changes wrought by a 50 percent population increase over the past 20 years.
But there’s nothing mean-spirited about it.
At a media reception the CTO co-hosted last week at the SnowSports Industries America Snow Show, one of our speakers joked about building a wall around Colorado. A maker of well-known, hand-crafted skis, she suggested that perhaps the wall could be of recycled skis.
That’s soooo Colorado, by the way.
But she wasn’t targeting any particular group of people, just anyone who might make the places she loved a little more full.
We at the CTO hear, understand and share the love Coloradans have for the special places and experiences that make our state the most beautiful, fun, relaxing, sophisticated and hip place in the Rocky Mountain West. (That’s scientifically proven, by the way.)
But we believe there’s an opportunity to start changing the conversation about the impact of those visitors who travel to experience our wonders.
We aren’t quite ready to share our plans, but soon we will be inviting tourism partners across the state to work with us on ways to create even more benefits for visitors as well as for the destinations they visit in every corner of our state.
And in true Colorado fashion, every visitor who loves and cares for our state like we do will be welcome.