Tourism Office Workshops for Rural Communities
CTO Destination Development ProgramsThe Colorado Tourism Office (CTO) is seeking a strategic partner to develop and administer a Colorado Rural Tourism Development Program and to create industry-specific workshops and toolkits to provide comprehensive training and resources for rural communities across the state.
The CTO’s main purpose in seeking development and administration of a Colorado Rural Tourism Development Program is to empower early-stage rural destination partners to develop and promote their tourism assets. This program is meant to be a precursor to the Tourism Promotion and Development Blueprint Initiative and assists destinations that do not yet qualify for other CTO programs, such as the Marketing Matching Grant Program. With this program, the CTO intends to provide a six- to eight-module training program that will include education about the tourism industry, visitor readiness, technical skills training, product development options and ideas for strategic partnership development. The facilitator will design a training program to provide in-depth support to rural tourism destinations.
The CTO’s main purpose in seeking development and administration of workshops and toolkits is to provide support and resources to specific industry segments such as Culinary & Agritourism, Cultural & Heritage Tourism and Rural Adventure Tourism. The workshops are intended to be two-module training programs dedicated to a specific industry segment and available to all rural tourism partners. The toolkits are intended to be an online resource hub of ‘how-to’ information on each industry segment.
The Director of Destination Development and the Destination Development Committee will provide program oversight. The Destination Development Committee includes two Colorado Tourism Board members and other representatives of rural Colorado.