Trump’s Federal Budget Eliminates Brand U.S.A.
I’m sure you’ve heard by now the latest from Washington on a key priority of the travel and tourism industry – President Trump’s proposed federal budget will eliminate the U.S.’s investment in Brand USA, the international travel marketing arm of the United States.
Since we worked together in 2009 to create Brand USA, the program has delivered incredible results. In the past four years, Brand USA generated an additional 4.3 million visitors from other countries, which added $29.5 billion to our economy. Not only that, Brand USA adds an average of 50,900 new U.S.-based jobs annually as a result of the increases in international travelers to the U.S. Most importantly, it doesn’t spend a dime of federal taxpayer dollars.
We must act today and protect Brand USA. To make your voice heard, email your Senators and Representatives and urge them to support Brand USA in their final budget. Send a quick note to your elected officials and remind them that:
- Supporting Brand USA has always been a bipartisan effort since its creation.
- International visitation packs a big economic punch in our local communities.
Again, make your voice heard and ensure that lawmakers know how critical Brand USA is for our competitiveness in the growing international travel marketplace.
Power of Travel Coalition